Multi-Channel Marketing (proof is in the pudding)
The multi-channel marketing approach to business development is the most effective way to generate qualified leads and accelerate business growth. If the prospect isn’t familiar with your product, they won’t buy it.
Multi-channel marketing refers to the use of different marketing mediums, including: direct mail, e-mail, web, and telemarketing. Each one has its pros and cons, but when used in connection with each other, they can be very powerful.
Bottom line is you have to get your message in front of the right people and then follow up on that message. Economic Development Marketing, EDM, uses our effective Multi-Channel Marketing Strategy to get your message in front of the key-decision makers in your targeted industry. We combine direct mail, e-brochures, web, and telemarketing to convey your personalized message.
Studies have proven:
A: The most successful marketing campaigns are the ones that reach your target audience in a sequenced and consistent manner. Sequencing communications and “hitting” your prospective client with a consistent message through multiple channels greatly increases the effectiveness of a marketing campaign.
B: Using visual images with text is the most effective method of presenting your product.
D: Response rates increase dramatically with an increase in the number of personalized elements.
E: A research study by AMR Research, which provides independent analysis and actionable advice to more than 5,000 supply chain and technology executives worldwide, demonstrated that companies which followed e-mails with other direct communications realized an increase of 5-10% in their response rates.
This same study verified some organizations had increases of 15% or more. This increase in response rates is due significantly to the “multiplier effect”, which is the use of multiple media channels implemented in a coordinated effort.
F. Global companies like Hewlett-Packard, Motorola, Fed-Ex and others have proven to be very successful in building customer relations, by integrating communications across multiple channels into their marketing campaigns.
In today’s world, business owners and key decision-makers are flooded with marketing materials. A creative marketing campaign is needed, in order to get the attention of the right people. Your message has to convey a dramatic difference between your product and the others your target prospects will consider. It’s the message that’s important and it’s the message which motivates people.
Our proven method and expertise can help you reach your targeted audience and develop relationships with key personnel, through a coordinated multiple channel marketing campaign. We design a multi-channel marketing campaign to suit your specific needs.
Donald Flor
Economic Development Marketing (EDM)
(800) 595-7052 (619) 585-7052
I agree with this. One of the challenges is getting the budget for a more comprehensive approach. Something I need to work on.